Toyota launches the all-new Yaris 2023

Toyota launches the all-new Yaris 2023


Toyota today announced the launch of the all-new Toyota Yaris 2023 

in the Middle East, setting new standards of elegance, power and sophistication in the compact sedan segment, and providing a driving experience that will enhance the position and attractiveness of this model in the region's markets. This long-awaited vehicle combines elegant design with the highest levels of comfort, along with the combination of quality, durability and reliability for which Toyota vehicles are known.

On this occasion, Hideyuki Kamino, Chief Engineer for the All-New Toyota Yaris 2023, said: “When we developed the all-new Toyota Yaris 2023, our goal was not only to ensure its functionality, but also to ensure that it represented the lifestyle and values ​​of our customers. The new generation of sedans adopts an elegant and powerful design style with its curved rear roof, which reflects the strength and reliability of the Toyota Yaris brand, which has won the loyalty and great interest of followers across the region. We have made every effort to make this high-quality vehicle accessible to as many customers as possible, and we hope that it will be as appealing to as many people as previous models.”

For his part, Kei Fujita, Chief Representative of Toyota Representative Office in the Middle East and Central Asia, said: “We are very pleased to launch the all-new Toyota Yaris in the Middle East, which has been greatly upgraded to provide outstanding performance and an enjoyable driving experience, while providing exceptional levels. of fuel efficiency, which is in line with Toyota's firm commitment to achieving carbon neutrality. I would like to thank our customers in the region for their continued support and valuable feedback that inspires us on our journey to innovate and produce “Best Vehicles Ever” that aims to exceed their expectations.”

With its striking interior and exterior design, a versatile passenger cabin and highly precise driving dynamics, the all-new Toyota Yaris once again strikes a balance between class-leading aesthetics and engineering. The width of the new model has also increased by 10 mm to 1,740 mm, and the length of the wheelbase has increased by 70 mm to 2,620 mm instead of 2,550 mm, while maintaining both the length and the overall height of the vehicle of 4,425 mm and 1,480 mm, respectively, making the new model The new one is more spacious compared to the current model.

The exterior appearance of the all-new Toyota Yaris 2023 is characterized by an attractive and elegant design; From the front, the vehicle features a lowered bumper, a new gloss black grille, and new LED headlights with a slim design. As for the side part of the vehicle, the curved roof at the rear contributes to clearly adding dynamic and modern aesthetic touches to it, while the streamlined rear design reflects its stability and elegance.

The spacious interior of the all-new Toyota Yaris 2023 provides more comfort and convenience for both the driver and passengers. The thin and wide instrument panel has elegant touches that are further accentuated by the soft lining on the front doors. It also features a seven-inch TFT multi-information display, as well as a digital speedometer. The display can be set to one of four available modes, allowing the driver to fully customize and enhance their experience.

The interior has been designed to give the driver a clearer view, and it also includes many storage spaces located in the front and rear doors, which include cup holders, small and large water bottles and documents. On the other hand, the vehicle is characterized by a spacious luggage compartment with a capacity of 475 liters, and it comes with a foldable panel that acts as a separator to allow better distribution of luggage.

The interior of the vehicle also hosts a range of practical features, including: an 8-inch multimedia screen with Apple CarPlay and Android Auto systems, a USB port on the main unit, and two USB ports. In the rear console, which enables passengers to easily and easily connect external media devices. Additional features also include a four- or six-speaker audio system, and an automatic air conditioning system with two air vents for the rear seats to provide more comfort for passengers. In addition, parents receive additional levels of peace of mind provided by Toyota's ISOFIX safety system, which secures child seats.

The all-new Toyota Yaris 2023 promises a dynamic driving experience, with a four-cylinder engine equipped with a 16-valve dual overhead camshaft technology, Dual VVT-i, and a choice of two engines; The first: a 1.3-liter capacity that gives an ideal balance between power and fuel efficiency and generates 97 horsepower and 122 Nm of torque with an average fuel consumption of 22.4 km/l, and the second: a 1.5-liter capacity that provides smooth acceleration and quick response and generates 105 horsepower and torque 138 Nm of torque with an average fuel consumption of 20.5 km/l.

Both engines are mated to a Continuously Variable Transmission (CVT), which simulates a seven-speed sequential transmission, and delivers powerful, smooth acceleration from start-up and at low speeds, quiet, efficient acceleration and excellent fuel efficiency at higher speeds. The improvements made to the vehicle's chassis, platform and suspension system contribute to achieving superior levels of control, stability and driving comfort. The vehicle is also highly maneuverable with a turning radius of 4.8 metres.

As with all Toyota models, safety remains a priority for the all-new Toyota Yaris 2023. Drivers can enjoy peace of mind with the Toyota Safety Sense, a suite of advanced safety technologies and driver assistance systems, including Pre-Collision Safety (PCS), Adaptive Cruise Control (ACC) and Alert System. The new Lane Change Alert (LDA), Lane Departure Prevention (LDP), Automatic High Beam (AHB) system and the new Forward Vehicle Transmission Alert (FDA) system give the driver a visual and audible warning when the vehicle in front of them begins to move forward. This makes the all-new Toyota Yaris 2023 convenient and comfortable for driving, especially in the city with frequent stops.

In addition, the all-new Toyota Yaris 2023 features a comprehensive suite of safety features to protect its drivers and passengers, including Supplemental Restriction System (SRS) airbags, which are available in two variants depending on the trim, the first: two, and the second: six, including front airbags. For driver and front passenger, front seat side airbags, front and rear seat side airbags, Vehicle Stability Control System (VSC), ABS, Brake Assist (BA), Electronic Parking Brake (EPB) with hold function Brakes, Anti-lock Braking System (TRC), Hill-start Assist Control (HAC), as well as various other features.

The all-new Toyota Yaris 2023 is available with a range of distinctive exterior color options that allow customers to express their individuality. They can choose from seven distinct exterior colors that add value to the vehicle's design appeal. These colors include three new colors: Flowing Steel Metallic, Sparkling Crimson and Gray Metallic, the last two colors being newly added specifically to this vehicle. As for the interior, it comes in black and beige. The vehicle was also provided with a choice of wheels, the first: 15-inch steel wheels, and the second: 16-inch alloy wheels.

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