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If you are looking for a comprehensive review of Semrush tool that will help you in making the right decision then you are in the right place.





Semrush is among the best SEO tools because it provides professional SEO tools with more than 40 different tools, and comprehensive reviews of them, that will help you with digital marketing tasks, such as:


  • Keyword search
  • Competitive Analysis
  • Site analysis
  • Search engine optimization techniques
  • Site audit
  • Pay Per Click Research
  • Content Marketing, and more.

In this guide, we will provide a comprehensive review of Semrush that will help you decide if you want to add this tool to your SEO toolkit through the following themes:


  1. Quick overview of Semrush
  2. Highlights of Semrush Tools
  3. Semrush Dashboards and How to Use
  4. Semrush Resources and Features
  5. Semrush Pros and Cons
  6. Conclusion


Quick Comprehensive Review of Semrush

Before moving on to the details, I'd like to give you a comprehensive review and a quick overview of Semrush.

semrush google

An overview of the Semrush tool:

Semrush is a professional SEO toolkit that allows to perform all kinds of tasks and analyzes in multiple areas, such as SEO, PPC, Keyword Research, Competitive Search, SMM, PR, Content Marketing and Campaign Management , social media, marketing insights, and more.

Semrush has received a lot of different awards as one of the best (if not the first) SEO tools on the market, and it has a great database and statistics:

  1. 7 million users
  2. 20 billion keywords
  3. 142 geographic databases
  4. 818 million domains
  5. 20 million ideas for one keyword
  6. 22 trillion backlink
  7. 277 million image ads
  8. 1 billion Google ads

With this comprehensive database, you can be sure that the data provided by various Semrush tools is reliable.

Semrush allows you to perform a range of different digital marketing tasks in one place, without having to use multiple tools and change them every time, which helps you save a lot of time and resources as well.


Who is Semrush addressed to?

Semrush is a marketing tool for all marketers, both beginners and professionals, that includes all areas of digital marketing, including PCC marketers, social media marketers, content marketing professionals, SEO technical professionals, website auditors, SEO analysts, and more.

As well as providing a lot of educational resources, training courses, guides, e-books, and other features.


Semrush Tool Prices

Semrush has the following three pricing plans:

Pro which costs $119.95 per month, or $99.95 if paid annually,

Guru which costs $229.95 per month, or $191.62 if paid annually.

Business plan that costs $449.95 per month, or $374.95 if billed annually.

You can view a full Semrush feature comparison for each price plan on the Semrush website.

In this comprehensive Semrush review, we'll cover the most important questions you might have about Semrush. Now let's get into the nitty-gritty of Semrush and all its great tools and features.


Highlights of Semrush Tools:

Semrush offers more than 40 tools and reports from different disciplines of SEO and digital marketing. Once you log into Semrush, you will see 6 main modules in the left sidebar. These modules include SEO, Local SEO, Paid Advertising, and Social Media Content Marketing and Competitive Research.

Each module contains links to Semrush tools or reports related to a specific category, (eg the Scope Overview tool). That's why you'll find these tools in the various Semrush modules.


Now let's talk in some detail about each Semrush tool,

To make things even clearer for you, we've divided Semrush's SEO tools into the following categories:


  • Keyword research tools
  • competitive research
  • Link Building Tool
  • Rank tracking tools.
  • Search Engine Optimization Technique
  • Content Marketing Tools
  • Paid Advertising Research
  • Local Search Engine Optimization
  • Social media

1 - Semrush Keyword Research Tools

In this section of our comprehensive Semrush review, I'll tell you more about each keyword research tool available in Semrush's suite of SEO tools.


Keyword Overview:

Semrush Keyword Overview allows you to perform a complete analysis of any given keyword to decide if you want your website to start competing for it, as you can analyze up to 100 keywords at once.

Semrush also has the largest database in the market which consists of 20 billion keywords, 14 million single word suggestions and 142 country databases.


You can find the tool under SEO > KEYWORD RESEARCH > Keyword Overview. All you have to do is enter the keyword or keywords you want to search for, select a country, and hit Analyze.

You will now see a clean and well-organized overview of the keyword you entered. The Keyword Overview tool will display metrics for the following keywords and data:


  • Volume (the average number of monthly searches over the past 12 months)
  • Keyword difficulty (between 1-100%).
  • CPC (the average price advertisers pay for a click)
  • Competition (the level of competition between advertisers on a scale from 0 to 1.00)
  • Global size (total number of searches for a given keyword in all databases)
  • Results on SERP (number of URLs shown in organic results for a given keyword)
  • SERP features (i.e. additional types of search results that appear for a specific query)
  • PLA (best product list ads shown for query)
  • Ads (top ads that appear for the keyword)
  • Trend (interest in the analyzed keyword in the last 12 months)

As you can see, you will get a wealth of data about the keyword entered, as you can use this keyword data to either improve your existing content or to plan new articles based on suggested keyword topics.

The great thing about this tool is that it goes deep into the keywords as it enables you to get a lot of information about any keyword you enter.


Magic Keyword Tool:

The Semrush Keyword Magic tool allows you to go a step further in your keyword analysis. To access the tool, go to SEO > KEYWORD RESEARCH > Keyword Magic Tool and enter the keyword you want to search for.

The tool will allow you to get hundreds, thousands or even millions of keyword suggestions from the largest keyword database in the market, as well as the interface is very easy to use, where you can easily choose the right keywords and filter them with just a few clicks.

Keyword Magic allows you to use the following filters to find the right keywords:


All, Questions, Broad Match, Match Phrase, Exact Match

Relevant, Volume, Currency, CPC

Determine word count, competitive intensity

SERP Features, and the number of results in SERP

Each suggested keyword also contains a set of useful metrics, such as volume, trend, currency, CPC, competition, SERP features and results.


This allows you to easily choose the right keywords for your site and exclude specific keywords with just one click.

You can also export or add keywords to Keyword Manager. To view more details about each keyword, simply click on the down arrow next to it and you will see an overview of it.

Pretty cool, isn't it?

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