Search engine optimization (SEO) tools help website owners of all kinds improve the visibility of their sites, and rank their pages in the organic search results, ie without promotion. Various SEO tools give website owners the ability to improve the reach of their pages to people who are actively searching for information related to the products or services they target.
Why do we use search engine optimization tools?
SEO experts can combine several tools such as Google Keyword Planner to get raw data, Google Search Console to monitor their sites and Google Analytics; Then resort to business intelligence tools such as Power BI and Pentaho to analyze the obtained data. However, the problem here is that this method is inefficient in the use of time and resources, in addition to being limited by Google, which, although dominant in the search engine market, is not the only one.
SEO tools come to replace manual data collection and analysis, making the work of SEO professionals more professional and better at using valuable time.
There are plenty of SEO tools that differ in the features and functionality they offer, and the audience they target. In this article, we present ten tools that SEO professionals use to improve the performance of their sites and those of their clients.
SEO professionals use Ahrefs to follow the process of improving their site’s ranking in search engine results and prepare for effective and comprehensive link building campaigns, as the tool is one of the most popular and widely used SEO tools in the field.
Ahrefs is characterized by its high capabilities in archiving websites, indexing links and finding out what is damaged from them, which enables to know the times for keyword searches (globally or by country), preview search engine results, and site ranking history and use that to get ideas and suggestions for keywords and exploited. It also has functions that include everything related to domain monitoring and comparison. The tool can analyze the performance of Pay Per Click ads to get the best benefit from it.
Content Explorer allows you to identify the most popular content on the Internet by keywords and topics.
Despite the simplicity of the service interface and ease of use, the data in the control panel may cause confusion for those who are not experienced in dealing with SEO tools, so you should deal with data sets separately, to avoid confusion and confusion.
The service is available as monthly subscriptions starting at $99 per month, with plan limits on user numbers, keywords, links, domains, and more. The service allows a one-week trial for free, and you can change the plan at any time.
An SEO platform with powerful tools for keyword research and analysis, domain monitoring, and site archiving; As well as examining links and exploring opportunities for financial benefit from the site, and focusing on searching according to the type of device used (desktop or mobile phone). The platform shares many of the functions it offers with other tools, but it has gained a lot of popularity in the last two years due to its excellence in analyzing competitors and using the information obtained to prepare marketing campaigns that pay off quickly.
SEMRush uses SEO tools to source low-cost keywords from competitors, identify high-return ads on search engines and landing pages with the highest conversion rate, explain content strategies others are following and other features almost all of which serve to analyze the performance of superior competitors and take advantage of from their successful experiences. The majority of the platform's users are small and start-up businesses.
The service offers monthly subscriptions starting at $99 per month, with a discount in the event of an annual commitment.
Screaming Frog differs from other SEO tools in that it is a desktop program that is installed on a computer and not a cloud service as is the case with most of the SEO tools available, and it is one of the first SEO tools to appear on the market.
Screaming Frog specializes in quickly and effectively checking the site's structure. It crawls through the site, finds every page and extracts useful data in a report format that lists various problems with the site's structure such as broken links, missing meta tags, redirects, and many more. In addition, it can be integrated with other tools such as Google analytics. The program does not include the feature of analyzing ads on search engines.
The program may seem overwhelming to beginners, due to its outdated interface and expert reports, but many professionals consider it a reference in the field of website structure checking. Screaming Frog requires a device with good specifications to work on large sites.
A software license costs £149 a year, with a free license available with limited features. Discounts can be obtained if multiple licenses are purchased.
Moz Pro is one of the most popular SEO services, but in fact it is not a single SEO tool, but rather a comprehensive toolkit for many aspects of SEO such as link building, competitor performance analysis, keyword exploration, and advertising analysis on search engines which helps In solving the problems faced by the sites, thus raising the site’s ranking in search results and developing search engine optimization strategies.
Although the user interface is less intuitive than other services, and the learning path is longer for those without much experience in the field, Moz Pro is a good choice for many professionals and agencies of all sizes.
The service is available as a subscription, with prices ranging from $99 to $599 per month.
Majestic provides multiple tools for link archiving, monitoring and domain analysis, with advanced capabilities to penetrate deep into the structure of sites. One of the advantages of the service is that it provides special measurements that enable us to get an idea of the reliability of the site and the history of links that refer to it; However, it does not provide the ability to analyze the performance of ads on search engines, and study their profitability.
The service lacks functions such as keyword management and competitor performance analysis, but it is distinguished in terms of link building, and is a reference in this aspect.
The service is offered as monthly subscriptions on two plans, priced between $49 and $99, in addition to a developer plan starting at $399.
BuzzSumo specializes in content analysis and search for articles and topics most popular on website pages and across social networks. SEO professionals turn to this service to get ideas for content, analyze the impact of the items they publish or that of their competitors, learn about trends as they start to appear, and use them to choose the content to write about.
The service also allows you to find influencers on social networks, which allows you to form relationships with them and thus show your brand in what they publish, and the tool can send notifications when keywords of your choice are mentioned on a blog or page on social networking sites.
Many important features - such as finding influencers - are only available on advanced subscription plans, which makes the service a bit pricey.
The service is offered in the form of monthly subscriptions, priced between $79 and $239 per month, with a discount in the event of an annual commitment.