The use of online shopping has increased in the past decade, with the volume of online shopping in 2019 amounting to 3.53 trillion US dollars, and it is expected to reach 6.54 trillion dollars in 2022. One of the most common reasons for its spread is that companies are adding new services to online shoppers to provide a better experience Fun online shopping, such as: Amazon, Target, Google.
In 2002, Google created a site that it called Google Product Serach, and then changed it to Google Shopping. In order to help you shop easily online.
Google Shopping is not an online market, but it offers similar services. It helps users find the product they want and directs them to where to get it.
What is Google Shopping
It is a Google service created to help users:
- Search for products.
- Read information about product prices and features.
- price comparison.
- Communicate with the right seller to make purchases.
Google Local Shopping
Google Local Shopping is defined as the platform that shows your products to shoppers near your area who use Google search. When a shopper clicks on your product ad on Google, it takes them to a page designed for your store. Shoppers who land on this page can see details about your product and how you do business.
Google Local Shopping helps show your products to shoppers. It also helps you measure the effectiveness of your ads on both online and offline sales.
How it works?
Google Shopping works through a file processing algorithm known as a product feed. Sellers send a file containing a summary of the product online to Google. The file contains all the store's product details such as product titles, descriptions, images, and price.
Google matches product details to user queries to create ads. The Google user then sees the Shopping Ads for the displayed search queries. If the user finds that they need it, they will click on the ad and then be directed to the website or store.
Because product details come from the original source (the seller), Google can show current prices and product availability.
And if you're the one selling, the person who clicked your ad will be directed to your online store to either make purchases or check for more products.
Why use Google Shopping
Using the Google Shopping engine provides you with many advantages that help you, including:
It has 30% higher conversion rates than text ads.
With the help of Google Shopping ads, you can advertise your products on the Google search network, Gmail and YouTube.
- It improves the shopping experience by adding attractive images of products instead of the usual heavy text ads.
- Google Shopping brings in users with a stronger intent to buy.
- Simplifies product management.
- How to sell on Google Shopping
- Selling on Google Shopping involves learning how to set up Google Shopping. There are seven different steps you need to follow, and they are:
- Set up a Google Merchant Center account.
- Create excellent and attractive product images.
- Add your product data feed.
- Link your Google AdWords account to Merchant Center.
- Set up a Google Shopping campaign.
- Place bids on the Google Shopping Campaign.
- Create product groups for your campaign.
Create a feed
- Go to your Google Merchant Center account and click on Products and then Feeds,
- Then click on the “+” symbol.
- Choose your country and language, name your product feed, and select how to upload product data.
- There are four different ways to upload your product feed. You can use Google Sheets, scheduled fetch, upload from your computer, and the Content API.
- If you choose Google Sheets, Google Merchant Center provides a form that you can use.
How to use Google Ads to create a Google Shopping campaign
There are some steps that you must follow, to set up the use of Google Ads, which are:
Sign in to your Google Ads account.
Click on the word “New Campaign”.
Select the campaign objective. It can be sales, leads, or website visits.
Select Shopping and press the Continue button. Make sure your Google Merchant Center account details appear on the page.
Select a campaign subtype. There are two types of campaigns you can create. It is the smart shopping campaigns and the standard shopping campaign.
Select the appropriate option for your campaign and hit the Continue button.
When you're done, adjust your campaign settings. Enter a name for your campaign, set the inventory filter, enable local inventory ads, and change your campaign URL as desired.
Define a bid strategy for your campaign.
In this way, you can take advantage of the Google services provided to you, especially the shopping service.
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